Launching a new product, networking with fellow entrepreneurs or an inspiring conference – there can be lots of reasons to organise an event. But what can we do in times of Covid? We have been in the grip of the pandemic for almost two years and the virus is likely to keep dominating our country in 2022. So does that mean that we can’t plan any events? We don’t think it does. What is the best way to do that? Keep all options open: the date of the event, the possibility of holding the event online, and something halfway in between: a hybrid event.
In the past two years, the events sector has been in turmoil. Due to social distancing rules, many events had to be cancelled. That was a terrible shame. After all, there’s nothing more powerful than a live event, is there? The problem is that planning any event remains difficult. No one has a crystal ball to tell us what the situation will be in a few months’ time. Can you organise a conference for 250 people this summer? Will it be possible to celebrate an anniversary in the autumn?